The client...

The Luxury Yacht Club is a new business that offers members the opportunity to have use of a luxury motor boat or sailing yacht, moored in the sun and sea of the Mediterranean, but for a fraction of the ownership costs and none of the hassles. The Marlow based business offers an alternative to more traditional charter holidays with the added tangibility of ownership.

The project...

The two entrepreneurs of the startup club assigned Broadgate Creative the inital task of designing a logo for the new business that would signify their offering in a simple but appealing icon. The logo chosen made use of the shape of a spinnaker sail with the outline of a motor boat racing across it as if it was the sea - capturing both offerings in one design. The logo creation was followed by development of the brand across a range of collateral including a website, brochures and stationery as well as design and production of exhibition stands for the London and Southampton Boat Shows.