Blackwell approached us with a need to recruit vehicle operators at a time when there were driver shortages across the country.

The initial brief was to design a campaign that would reach a wide audience of potential candidates. The only essential requirement was a driving license. We created a series of campaigns that targeted regions around the operating sites for the roles. In a typically male dominated environment, there was also an aim to encourage more women to apply.

We instructed an independent media buying agency to handle the placement of the campaign materials across newspapers, digital billboards and at various targeted locations such as motorway service stations.

The initial requirement was to recruit around 50 drivers within 2 months of advertising with the campaign going live in early January 2022. The results were impressive with over 1,200 applications received directly via the campaign in just a few weeks. Blackwell were able to fill all vacancies within the timeframe required – the majority of the applications coming from one very successful media placement.