The Luxury Yacht Club is a new business that offers members the opportunity to have use of a luxury motor boat or sailing yacht, moored in the sun and sea of the Mediterranean, but for a fraction of the ownership costs and none of the hassels. The Marlow based business offers an alternative to more traditional charter holidays with the added tangibility of ownership.
Alongside developing the new business's logo and branding, Broadgate Creative was employeed to design the accompanying online marketing collateral, including creation and deployment of a website, the social media pages; Facebook and Twitter. Linking together all these channels was an EDM (Electronic Direct Mail). The newsletter was to keep members, potential customers and interested parties updated with announcements and news. The email template was designed to comply with various guidelines and permissions in order to get a maxiumum 'click rate' and use of a marketing tool to send, track and manage each campaign was used.