The British Vehicle Rental and Leasing Association was established in 1967 and is the trade body for companies engaged in the leasing and rental of cars and commercial vehicles. Through its 500+ member companies and their customers, the BVRLA represents the interests of more than two million business car drivers and the millions of people who use a rental vehicle each year.
Broadgate Creative was commissioned to add creativity to the data that is used in both corporate publications and in presentations at BVRLA events. There were many segregations of various data channels that needed treatment to make the numbers more visually appealing and easy to comprehend at a glance. Our solution was to create bold yet simple infographics and charts that used iconography to easily define the numbers and the scales of data involved. A range of icons were designed along with a series of editable data graphics with a common theme that related to the existing BVLRA brand look and feel.